Professional Copywriting Services
Excellent content is responsive and inviting–reaching out to prospects and customers who would otherwise scan past your site.
Of course…. you value the quality of the written content you present on your website and online platforms for its meaningfulness to your customers. What many people don’t realize, however, is that the quality of your content is also crucial for your SEO.
From your keyword sets to establishing your expertise—your high-quality content gives you a positive rank in searches –leading to more business credibility and conversions. Excellent content is responsive and inviting–reaching out to prospects and customers who would otherwise scan past your site.
We believe that copywriting takes special talent and determination plus a lot of experience. This is why, at Izzdo, we rely on the skilled, creative writers on our team and offer their valuable services to our clients.
Reading Well Written Copy is interesting and seamless…Writing compelling copy is an artform
Optimized Content is an Investment in the health of your site as well as your search rankings
Your web content is the cornerstone of everything your business communicates online.
And the internet is driven by content. Both users and search engine bots laser focus on Web Content. Users search for responsive content to answer their questions and engage. Bots evaluate the value of content to users to determine your rank.
Recently search engines are placing increased value on the user experience to rank businesses. Content that provides an excellent user experience ranks on page one. If you have responsive content that draws users in and provides them with a great user experience, Google will notice.
Quality Content is an Investment in the Connection with your customers
Well written content benefits your business by establishing you as an expert in your area and/or industry. Your Customers consult with you when they need answers and services. New prospects feel welcomed and engaged. Visitors to your online sites receive helpful information and form a connection with your business. Content can encourage visitors to take action, contact you and become customers. Great content encourages customers to refer their friends to your website and business.
Professional Copywriting – Our Process
The First Step is Research
We need extensive information to produce content which will add value for your customer. We evaluate all information gathered against the measure of how well it will enhance your SEO.
We identify your audience (your customers) and determine what they want.Who are they? What are they currently engaging with? What are their questions, concerns, problems, wants, interests? What are their demographics? How are they finding answers now? Who are prospects you want to reach?
We also ask many questions about your business and industry and what your goals and
needs are. What outreach have you done before and what were your results?
In addition to your customers and business we define a voice – Professional, conversational, press release…we can best use to communicate your content.
Finally we identify the most effective distribution channels to use for your unique business – blog, social networks, website pages, email.
The Second Step is Organizing the Research and Writing the Copy
Now that we have learned about your customers and target audience and your business our writers are ready to begin creating custom copy for your business.
Our copywriting is cohesive and integrated across all your online platforms so that people will come to recognize your business when they read it. We write with clarity and enthusiasm. Your content should draw your reader in, as well as inform and be responsive to what they are looking for. You are speaking directly to your customers.
We incorporate SEO strategies to improve search visibility so users are able to organically discover you. These tactics include keyword sets and white-hat backlink strategies.
Page one quality content is always our goal.
The Third Step is Proofreading and Review
To have the best content we need your feedback as well and revise copy as necessary. In addition, All copy produced is thoroughly scanned to be certain that it is free of any spelling or grammatical errors. We double-check that all copy contains related keyword variations that will help search engines determine relevance.
The Fourth Step is Managing Performance
We are always looking for ways to improve in order to provide a better experience for our clients so that they are able to do the same for their customers.
That’s why once we’ve published your content we take advantage of the online analytics available to evaluate your content performance. Are you getting improved response and traffic?We use this evaluation as our guide for ongoing improvement of content for your target audience. The Internet is in a constant state of change and content must be dynamic in response.
Next Level Content
Publishing high-quality content to your business website or blog is one of the best ways to generate long-tail traffic and create additional value to your product and/or service. Content written for user intent wins those coveted high rankings that will get your business front and center with your target audience.
We believe compelling content is an essential design element for your business online presence. This is why we offer our professional copywriting service to our clients.
If you want to learn more about our copywriting services or want to know how website copy can fit into your business marketing strategy, speak to a member of our team today!